A: 8 Northumberland Avenue, London, WC2N 5BY

Specsavers' Spectacle Wearer of the Year Awards 2015

Specsavers held their 2015 Spectacle Wearer of the Year Awards at 8 Northumberland Avenue for the second year in a row. The star-studded event was held in association with Kidscape, the anti-bullying charity, and featured Emma Bunton as the awards ambassador.

The Objectives:

  • To find an iconic London venue to showcase Specsavers' branding and the awards show
  • Engage with the public, media and celebrities in a central London location
  • Entertain over 350 guests with extra space available for wardrobe and filming

Was the venue’s location an important aspect of your event?

"Yes, being right on Trafalgar Square eases the journey for attendees and adds buzz to the event."

8 Northumberland Avenue’s central London location made travel arrangements easy for celebrities and the media. The venue’s position also meant that it was possible to transport and install a large amount of AV equipment within the event spaces. Having access to the hotel directly next door was an added convenience for such a sizable undertaking.

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Was the style of the venue a key factor for your event?

"We wanted an iconic and stylish venue for our fashion event that would add glitz and glamour, and the ballroom certainly ticked these boxes."




Close to 350 people attended the exclusive Specsavers’ event, which was spread over the entirety of the venue. Space was made available for styling and photoshoots, a reception and DJ set took place in the Old Billiard Room, and an after-party was held at Boyds Brasserie Bar and Lounge next door. All the meeting rooms were also used for production crew and equipment, while a separate entrance to the venue was arranged for celebrities.


Achieving Success

According to our client, the Spectacle Wearer of the Year Awards was a huge success. The event was highly engaging, with AlchemyLive’s food receiving raving reviews and nearly 200 guests attending the after-party. Ending at 2am, the awards show also included a bespoke glasses theme for canapés and staff as well as gourmet sweet and cheese stations. Fifteen different companies worked together to pull off this event, and it came together beautifully. Here’s to next year’s Spectacle Wearer of the Year Awards!

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