James Varah, London Venue Awards Judge comments that “These venue awards highlight some of the huge achievements, creativity and innovation of London’s venue hire space.”
The Venue Awards looked for innovation, expertise and success in all conference delivery including;
* First class corporate venue hire in keeping with what is demanded by the customer
* Flexible large conference venues which allow the client to adapt the format of their events and encourage networking
* Modern equipment and technology within the venue
* Excellent customer service and support prior to the conference taking place as well as during the event
* Competitive pricing and value for money
* Outstanding catering
* Good examples of teamwork in the venue
* Innovative approaches
* Meeting targets
* Corporate conference customer feedback
The award entry highlighted the key reasons conference organisers choose this unique conference venue in London;
• Use 3D Holographic Technology to create a 3D hologram of the Jersey Finance CEO to give his opening remarks at the start of the conference. (This Musion technology was recently seen when the late Michael Jackson stole the show at the 2014 Billboard Music Awards - See supporting document part two, pages one and two for more information about Musion)
• Use the jet lag setting on the Intelligent Lighting System to help re set body clocks for International delegates (See part one of supporting document, pages three and four for more information)
The entry provided some background to the central London conference venue:
8 Northumberland Avenue, a few steps from Trafalgar Square - the capital's official centre - is London's most central conference venue. It provides clients with innovative technology, versatile spaces, an excellent events team and superb transport links: all combine to enhance clients ROI.
Since 1887, a first-class hotel operated on the site right up until the 1940s, when it was requisitioned by the War Office. It remained closed to the public for 70 years. It took a year of major refurbishment by it’s current owners to restore the building. The multi-million pound restoration was completed on time and on budget in 2010. Grand staterooms combined with cutting-edge technology make this the perfect venue for up to 1,000 guests to be entertained in style.
The unusual conference venue hosts a variety of corporate conference clients, charities and private clients holding conferences, exhibitions, fashion shows, awards dinners, weddings and parties. Long standing conference clients include Jersey Finance who have held two annual flagship events in 2014 with a daytime conference for 420 delegates and an early evening reception for 290 guests.They are coming back this year for their third and fourth events. PWC have held four events, including two conferences for over 200 delegates.
Central London Location: Clients can rest easy that their conference delegates arrive at their event and get home with ease.
“The venue is a great base for conferences with its fantastic location.” Event Executive, Yellow Fish, for Philips Hospitality
Leading Technological Advancements: first venue in Europe to install the state-of-the-art Intelligent Lighting system, the first in the UK with 3D Holographic Technology and the first in the world to operate 3D holographic telepresence over 4G wireless technology. This evolving offer helps secure repeat business and creates engaging and memorable events;
“We were excited to be using such a technologically advanced London venue. The unique venue in London and its features were a great fit for our event, providing a visual experience for delegates that they will remember for years to come.” Events Manager at Jersey Finance
Size and flexibility: large and flexible space offers clients a central conference space for their larger conferences with breakout areas or a separate room for a networking lunch.
“ The conference venue itself is beautiful and lent itself well to such a large event.” Internal Communications, at UKTI
The award entry provided a case study of how client’s conference technology needs are met:
Case Study: Jersey Finance.
The Brief: increase the impact and guest experience for their delegates
Objective: to increase the client’s delegate attendance and ROI by providing an enhanced platform for insight learning and thought leading commentary. All achieved through creating a powerful audio visual experience for delegates that was engaging and entertaining.
“As there were a number of other finance related events on in London during the weeks of our conferences, a venue and venue capability was needed that would set this event apart from our competitors and ensure that delegates would want to attend this rather than others” Hannah Carolan, Events Manager at Jersey Finance
The corporate conference venue submission also highlighted the central London venue’s approach to customer service.
“The conference went well and we had some great feedback. Thank you to your team for looking after us so well. Can we please go ahead and re book?” Event Team, PWC
“The team we worked with were outstanding. They were efficient, helpful and always cheerful. Hayley was fantastic. Clarice and Nikki were brilliant, nothing was too much trouble for them and they often knew what we needed before we did. We were really happy with all aspects of the venue and would certainly come back again.” Internal Communications, UKTI
“Excellent event as expected! Thank for your support. I am going to suggest that we retain the conference with you again next year as it’s a pleasure to work with you and it’s peace of mind that I know we are in good hands.” Marketing Manager, SkillSoft
The unusual corporate venue also highlighted the conference venue’s approach to customer service.
AlchemyLive is 8 Northumberland Avenue’s exclusive Event Specialist partner who manage, cater and deliver all events at the venue. By using a specialist company, clients are offered a highly personalized and innovative service which can match clients’ needs.
“The events went extremely well: our Director General is very happy. A personal thanks for all your efforts to make it go so smoothly. You and Ellie were a dream to work with and it made a huge impact on our overall experience.” Head of Events, BVCA Conference
“The event couldn’t have gone more smoothly. The food was excellent, there was lots of it and it was of a very high quality.” Internal Communications, UKTI
“Clarice, from AlchemyLive was very attentive and reactive to all our needs and went out of her way to source items for us at realistic prices. Charlotte from the venue kept in close contact with our event for continuity of service, which we really appreciate.” Marketing Events Manager, Fidelity Conference
“Every aspect was a resounding success: so many warm remarks about our British Isles menu and not least about the historic venue.” Global Vice President Marketing & E Commerce, Molton Brown.