A: 8 Northumberland Avenue, London, WC2N 5BY

Inspirational Christmas party themes

We caught up with Nikki Daniels about her in-depth work on 8 Northumberland Avenues’ upcoming Christmas parties. Nikki is Senior Event Manager at AlchemyLive.

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The themes this year are incredibly detailed and elaborate. Where did your inspiration come from?

Well, we really focused on details, theming and immersion this year. A Vintage Affair will be in the Ballroom. It’s all very Gatsby – smart, luxurious and decadent. We’ve taken the historic glamour of a Victorian ballroom, decorated it with gold, pearls and white flowers, and given it a modern edge. It’ll be perfect for classic cocktail parties, dinners and champagne receptions.

And that’s just one room, right?

That’s right – we’ve also got A Winter’s Avenue in the Old Billiard Room. This one is my favourite: we took a traditional outdoor Christmas market and brought it inside – weather included! We worked hard to create a winter wonderland with fairy lights and snowy scenes, market stalls, giant baubles, and a lodge bar.

That sounds like fun! How can you be sure it’ll go down well with different company departments?

Simple! The trick is to make the themes warm and welcoming. We have throws, mince pies, mulled wine and all sorts of gourmet treats. The atmosphere is so cheerful that you really can’t help enjoying yourself when you’re there.

I think that’s probably the most important aspect of a Christmas party.

The purpose of a Christmas party is definitely to have fun! Clients might think about networking, but they often get caught up in the room themes and quite enjoy the event. Some even like to add their own twists to make the whole experience more personal with additional themed entertainment and personalised décor.

Do clients usually opt for one theme?

It really depends on guest numbers, the way the themes are designed makes each of them a distinct experience, but they also work well together. Taking both spaces lets you embark on a really wonderful journey through different styles, and it’s better suited to parties of more than 250. Clients begin with the glowing winter market scene, where they can meet guests in a warm, cosy and very Christmassy environment. Later they travel ‘inside’ to the luxury and grandeur of the Ballroom. It’s a great change of pace that lets you prepare for the main event.

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