A long-term advantage of the video for the venue is its ability to increase sales conversion.
The technology has been designed by a unique collaboration between industry experts and BAFTA Awards winning film producers. The video’s interactive element allows the event professional to access the individually relevant information on the venue at the time they want to without missing out on the rest of the video content. This could be anything from an information graphic on the capacity charts to a side video on the sustainable in-house catering. Sharing the content directly through social media links is very easy making the video an excellent promotional tool.
A long-term advantage of the video for the venue is its ability to increase sales conversion. By showing off the venue in its best light and combined with all the relevant venue facts, the technology will make more of the appropriate clients arrange site visits. In turn, this will prevent some unnecessary proposal writing saving venues sales staff
The early adopter of this technology is London's most central venue 8 Northumberland Avenue. The management and Eventopedia creative team have already produced a multidimensional product that they are extremely proud of.
Charles Boyd, Owner and Director of 8 Northumberland Avenue said, “As part of 8 Northumberland Avenue’s commitment to innovative technology, we believe that this interactive video provides clients with information in an easily digestible, memorable and even entertaining format online. We need to help clients enhance their ROI and that starts with being more efficient with their time before they've even selected the venue for their event.”
8 Northumberland Avenue client and Head of Events at The British Venue Capital Association, Amy Abbott said, “VSI shows off the venue perfectly allowing us to explore much more than traditional videos and images. When adopted by more venues, VSI will make our lives much easier and help prevent unnecessary site visits.”