During recent years, event technology has advanced farther and faster than ever before. Enhancing events from the moment a guest registers their interest in providing detailed, accurate post-event data. Increasingly, the ways in which technology can affect or elevate an event are becoming more varied and impactful.
As we look towards the new year with excitement, we’ve laid out the five trends we believe you should be incorporating into your 2020 events.
Event Tech Trend 1: Facial Recognition:
Still in its infancy, this trend is just beginning to emerge onto mainstream events. With the constantly evolving accuracy, there is a promise of exciting potential for future uses.
Currently, the ‘use focus’ is around improving registration and check-in speed for guests. Fast, reliable facial recognition means guests would spend far less time waiting in long, arduous queues outside the venue. As well as this, it would help to improve security throughout the event, an important consideration for larger events in the 21st century.
Furthermore, exploring the uses of facial recognition is easier as the trend becomes more widespread and commercialised. For instance, it could be incredibly beneficial in personalising event experience for attendees even past registration.
However, rolling this tech out in the event industry would require further developments to the tech. Its most certainly one to watch for the future.
Event Tech Trend 2: Projection Mapping:
Similar to video mapping or spatial augmented reality, this projection technique is growing in popularity within the event sphere. Turning objects into a display surface for video projection, the industry is beginning to see its value as an entertainment tool during live events.
Typically, it adds extra dimensions, optical illusions and notions of movement onto previously static objects. In events, everyone is generally familiar with large-scale projection mapping; on buildings, stages and during activations.
However, recent technological developments mean there is now the potential to tell stories in a far more intimate setting: around the dinner table. An evening event often focuses on the lavish, three-course menu, making it the perfect time to communicate, delight and impress your guests.
Table projection remains a very new technique, meaning that most guests (or even event planners) are yet to experience it live. At 8 Northumberland Avenue, we are already in the process to change this. In 2020, we are excited to be working with a new partner on our own table mapping experience: watch this space!
Event Tech Trend 3: AR & VR Experiences:
Augmented and virtual realities have become a hot topic, not just in events, but across all major industries. From e-commerce to direct sales, a growing number of companies are dabbling in this developing tech.
Product demos are already using AR to fantastic effect. Enhancing audience experience and understanding by adding digitised information to real-world products. Stores are also utilising AR to enhance consumers experience. Mainly using additional perks or exclusive content as the main sell.
On the other hand, VR has had a huge impact on the experiential sector. Especially useful for prototypes or products in the development stage, VR allows companies to complete fully immersive digital demos. For instance, in 2016 we launched our highly anticipated 2017 Christmas themes via VR, with a digital, 3D mapping of what the full themes would look like the following year.
Since 2016, the technology behind both AR and VR has become far more advanced and seamless. Consumers can now have AR and VR experiences delivered directly to their mobile device. We’re expecting to further exciting developments to this tech in 2020.
Event Tech Trend 4: Event Apps:
A key trend for events in 2020 will be the widespread rollout of event apps. With developers now being able to push the bounds of what is possible, event apps are running smoother and faster.
Already widely used in the B2C sector, 2020 will see the launch of event-specific apps into the B2B sector. Specifically, engagement and communication are boosted by aiding guests with agenda planning. these can be used to aid guests with agendas, which boosts engagement and communication.
Personalisation also becomes key here. In the future, event apps could begin to be personalised and automated, so each delegate received a fully individual timetable. This is especially important to B2B event planners as they look to streamline the event experience for delegates.
The use of apps and correlating QR codes also give opportunities for brands to gamify their content. Utilised widely by larger brand activations, this could be a fantastic way to drive engagement during an event.
Event Tech Trend 5: AI Chatbots and Machine Learning:
Much like event apps, AI chatbots have widespread use across the B2C sectors, especially for e-commerce. Both AI chatbots and the subsequent machine learning are here to stay. Not only that, but we’re expecting to see them become far more prominent technology used in through events & meetings.
Notably, AI-powered learning means that programs are able to study events and make recommendations to attendees. These will be based on activity, preferences and behaviours data being collected live at the event; cross-referenced against pre-event demographic learnings.
Again, this demonstrates how events will become more agile and personalised for the attendee. Real-time, accurate data being collected allows for event planners to quickly alter content, so it is hyper-related to their audience’s interests.
These customised learning opportunities will lead to better engagement before, during and after events. They would also give event planners full analytics on how visitors engaged with content and activities onsite. These are learnings that can be drawn from in the planning stages of subsequent events, streamlining content and boosting engagement even further.
In the future, it appears that technological personalisation of event experience is key. Being able to assess and react to guest’s needs will make event planners more agile and events themselves more enjoyable.
With the speed at which we now experience technological development, 2020 promises to be a highly exciting year. Be sure to factor in these developing techs in order to make your next event a seamless experience for your guests.
If you’re looking for some assistance and technical advice when it comes to planning your next event: get in touch with our team today.